The player’s task is to create the best possible team of five heroes to battle with. And in Japan, which is the forerunner of RPG games, E&P is actually a female first game, which further speaks how casual the game is compared to other RPGs. In fact, in the US over 40% of players are over 45 years old, which explains the powerful monetization and the rather simplistic RPG core of the game. And audience of evenly as many males and females with majority of population being 25 and older. Nevertheless it is safe to say that the target audience is similar to the one of E&P. Marketing for the game looks to be turned off since beginning of the year.īecause Puzzle Breakers is still in soft-launch, we don’t have enough data to make the assumptions about their audience. N3TWORK’s Legendary, which used to be a poster boy for puzzle RPGs is but a shell of itself. Scopely’s WWE Champions looks to become a forever franchise with incredibly steady run-rate over the years. It will be interesting to see if the follow-up title Combat Puzzle will cannibalize Empire & Puzzlesīest Fiends keep on growing after Playtika acquired its developer, Seriously.
Zynga’s Small Giant is quite steady despite the decline of installs. Their super power is making average games stand out with unrivaled performance marketing.īandai’s Dokkan Battle keeps reaching new heights with unrivaled events. But as we all know with Playrix, their super power is not making the most outstanding games. The question is, are these differentiation enough to capture market space? To be frank, no. The game also features some nice little tweaks to the gameplay that differentiate it from its rivals. The interface, and the art style in general look very ‘Supercelly’. Playrix released Puzzle Breakers into soft-launch in late 2019.
But as the E&P’s revenues kept climbing, bigger and bigger publishers took notice - among them, the Goliath of puzzle games, Playrix. While there have been numerous clones and follow up titles trying to get a piece of the ever growing puzzle RPG pie, none of them has had any meaningful success. It’s one of the biggest underdog stories on mobile as (once more) a small experienced game team from Helsinki took over the top grossing ranks and closed the door from follow up titles. The mobile hit Empires and Puzzles (E&P) by Small Giant Games (acquired by Zynga) has made over $600M in net-revenues while racking up around 60 million installs.